How resonate Opens Broadcast Radio to Programmatic Buyers

WideOrbit Spotlight: resonate in Action

Broadcast radio has always been excluded from programmatic buying models.

Until now.

resonate closes the gap between broadcast radio and every other channel advertisers already buy programmatically, allowing broadcasters to sell over-the-air radio via the same demand-side, programmatic systems advertisers already use.

In this WideOrbit Spotlight, Jason Hancock, WideOrbit Senior Director of Global Sales, and Warren Kurtzman, President at Coleman Insights, show you how WO Traffic and WO Aurora provide the critical workflow and inventory management infrastructure that enables resonate to automate and scale programmatic radio transactions.

Already tested and validated by major local and national radio groups, resonate expands revenue opportunities by complementing, not replacing, traditional radio sales processes. By appealing to a digital-style of buyer, resonate opens new opportunities without disrupting traditional deals. 

resonate does that by making broadcast radio inventory as accessible and easy to buy as any other programmatically available media type today, offering:

• Real-time audience and impression modelling
• Dynamic impressions-based buying on a CPM model
• Real-time ad placement into upcoming commercial logs

Join the webinar to discover how WO Aurora and WO Traffic give resonate the foundation it needs to automate and scale programmatic radio transactions across all your stations, in all your markets.

Date: Tuesday, November 17, 2026

Time: 10:00 AM PST / 1:00 PM EST 

Hosts: