Privacy Policy
WideOrbit Inc. and its affiliates (“WideOrbit,” “we,” or “us”) want you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect through our website at https://www.wideorbit.com/ (the “Website”), as well as through the social media pages that we control, including on LinkedIn, Facebook, X, and Instagram (collectively, “Social Media Pages“). Except where stated otherwise, this Privacy Policy’s references to “Website” should be read to include the Social Media Pages to the extent WideOrbit controls data collection there.
Collection of Personal Information
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. You may choose to provide Personal Information (such as your name, contact information, username, and password) on the Website. Here are some of the ways you may provide the information and the types of information you may submit.
Contact Us
If you email us through the “Contact Us” link on the Website, we ask you for information such as your name, company name, job title, phone number, and email address so we can respond to your questions and comments. You may choose to provide additional information as well.
Demo Request
If you email us through the “Demonstration Request” link on the Website, we ask you for information such as your name, company, address, phone number and email address so we can respond to your questions and comments. You may choose to provide additional information as well.
Questionnaires and Surveys
We occasionally may ask visitors to our Website if they wish to complete online surveys and opinion polls about their activities, attitudes, and interests. These surveys help us serve you better and improve the usefulness of our Website. In conducting these surveys, we may ask you for your name and email address.
Use of Personal Information
We and our service providers use Personal Information for the following purposes:
- Providing the functionality of the Website
- To facilitate your use of the Website, maintain your online account with us, and provide you with related customer service.
- To respond to your inquiries and fulfill your requests, such as when you contact us via one of our online contact forms or otherwise, or request information about our services.
- To send administrative information to you, such as changes to our terms, conditions, and policies.
- Providing you with marketing materials
- Where required by law, we will only send you marketing-related emails after you have affirmatively opted in to receive them, such as by checking a box at the time you submit your information through a Website form. We will not add your email address to our marketing list based solely on your submission of a general inquiry, demo request, or other form unless you separately and affirmatively consent to receive marketing communications.
- To send you marketing related emails, with information about our services, new products, and other news about our company, where you have provided your affirmative consent to receive such communications.
- To facilitate social sharing functionality that you choose to use.
- Analyzing Personal Information for business reporting and providing personalized services
- To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Website.
- To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
- To tailor, measure, and improve our promotional campaigns.
- Aggregating and/or anonymizing Personal Information
- We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.
- Accomplishing our business purposes.
- For our business purposes, such as data analysis, security, identity verification, audits, fraud monitoring and prevention, developing new products and services, improving, providing, or modifying our Website and other services, identifying usage trends, determining the effectiveness of promotional campaigns, and operating and expanding business activities.
If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Website, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
Disclosure of Personal Information
We disclose Personal Information:
- To our affiliates, for the purposes described in this Privacy Policy.
- To our third-party service providers, to facilitate services they provide to us, such as website hosting (including through provision of tools that enable us to analyze your interactions on our Website), data analysis, information technology and related infrastructure provision (e.g., Amazon Web Services, Google Cloud Platform), customer service, email delivery, auditing, and other services.
- To integrated third parties, such as connectors and integration relationships for WideOrbit products, to facilitate the interoperability of our products and services that you choose to use.
Other Uses and Disclosures of Personal Information
We also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety, or property, and/or that of you, or others. We may use, disclose, or transfer your Personal Information to a third party in connection with any proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock (including in connection with any bankruptcy or similar proceedings).
Information Collected Automatically
We and our service providers collect information automatically in a variety of ways, including:
- Your browser or device. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Website you are using. We use this information to ensure that the Website functions properly.
- Cookies. Like many companies, we use first and third-party browser cookies on the Website. Browser cookies are bits of text that are placed on your computer’s hard drive when you visit certain Websites. Browser cookies allow us to collect information such as browser type, time spent on the Website, pages visited, language preferences, unique identifiers, content you view, click on, or share, and other traffic data. We and our service providers use the information for security purposes, to power the interactive features of our Website, to facilitate navigation, to display information more effectively, to personalize your experience, to develop and improve the performance, functionality, and design of the Website, for advertising, and to help keep the Website free of bugs or errors.
We also gather statistical information about use of the Website in order to continually improve its design and functionality, understand how it is used, and assist us with resolving questions regarding the Website. We use browser cookies to tell us, for example, whether you’ve visited us before or if you’re a new visitor and to help us identify Website features in which you may have the greatest interest. Browser cookies may enhance your online experience by saving your preferences while you are visiting the Website, and they further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website. We may also use cookies or other technologies in online advertising to track responses to our ads.
We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. The “help” portion of the toolbar on most browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie, and how to disable existing browser cookies. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. Remember though, without browser cookies, you may not be able to take full advantage of all our Website features. You also may not receive advertising or other offers from us that are relevant to your interests and needs.
- Web Beacons. Certain pages on our Website contain “web beacons” (also known as Internet tags, pixel tags, and clear GIFs). We use web beacons to, among other things, track the actions of users of the Website, conduct marketing and advertising, measure the success of our promotional campaigns, and compile statistics about usage of the Website and response rates. We use log files to store the data that is collected through web beacons.
- IP Address. Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Website, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Website. We may also derive your approximate location from your IP Address.
- Analytics. We use third-party analytics services, including Google Analytics, which use cookies and similar technologies to collect and analyze information about use of our Website and report on activities and trends. These services collect and analyze user interactions with the Website, such as screens visited, pages and content viewed, and screen actions and gestures such as clicks and scrolls. These services may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/ and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
- Invisible reCAPTCHA. We use Google’s invisible reCAPTCHA application to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements. The use of the reCAPTCHA tool and any information collected through the tool are subject to Google’s privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.
- Our Social Media Pages are hosted on platforms operated by third parties (such as Meta, LinkedIn, and X), which have their own data collection, cookie, and tracking practices. We may receive aggregated insights or analytics about visitors to our Social Media Pages from these platforms, which we use for the purposes described in this Privacy Policy. These platforms’ own collection and use of information about you, including through their own cookies, pixels, and similar technologies, is governed by their respective privacy policies, not this Privacy Policy. We encourage you to review the privacy policies and settings of each platform to understand and control their data practices.
Uses and Disclosures of Information Collected Automatically
We may use and disclose information collected automatically for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat information collected automatically as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Privacy Policy. In some instances, we may combine information collected automatically with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.
Third-Party Advertising
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Website and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Website and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of web beacons). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.
If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/.
WO Programmatic Digital adheres to the European Principles of the EDAA Online Behavioral Advertising (OBA) Framework. If you are an EU user, you may opt out by going to www.youronlinechoices.com.
California Resident Privacy Notice (CCPA)
The California Resident Privacy Notice supplements the information and disclosures contained in our privacy policy. It applies to individuals residing in California from whom we collect Personal Information as a business under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”).
Security
We seek to use reasonable organizational, technical, and administrative measures designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Information” section below.
Your Choices
If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by clicking the “unsubscribe” link included in those emails or by emailing privacy@wideorbit.com. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out.
Links to Third-Party Sites and Online Services
We may provide links on our Website to third-party sites and online services for your convenience and information. These third-party sites and services may have their own privacy policies in place, which we recommend you review if you visit any linked sites or services. This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Website links. The inclusion of a link on our Website does not imply endorsement of the linked site or service by us or by our affiliates.
Children’s Privacy
The Website is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the Website.
Jurisdictional Issues
The Website is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States.
Updates to this Privacy Policy
The “Last Updated” legend at the bottom of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Website.
Contact Information
If you have any questions, comments, or concerns about this Privacy Policy, please email us at privacy@wideorbit.com.
Privacy Policy Last Reviewed and Updated: October 14, 2026
California Resident Privacy Notice (CCPA)
The California Resident Privacy Notice supplements the information and disclosures contained in our privacy policy. It applies to indiThis California Resident Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to individuals residing in California from whom we collect Personal Information as a business under the CCPA. This Notice does not apply to our employees or contractors where the Personal Information we collect about those individuals relates to their current or former role with us.
For the purposes of this Notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act and its implementing regulations, as amended or superseded from time to time (collectively, the “CCPA”).
Personal Information does not include information that is:
- Lawfully made available from government records.
- Deidentified or aggregated.
- Otherwise excluded from the scope of the CCPA.
The chart below provides the categories of Personal Information we collect and disclose, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding twelve months since this Notice was last updated. The chart also details the categories of Personal Information that we “sell” or “share” for purposes of cross-context behavioral advertising (as defined by the CCPA), including within the preceding 12 months since this Notice was last updated.
| Category | Disclosed to Which Categories of Third Parties for Operational Business Purposes | Sold to Which Categories of Third Parties | Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising |
A. Identifiers Examples: Name, alias, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers. | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| B. Categories of Personal Information in Cal. Civ. Code Section 1798.80(e) Example: Name | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| C. Characteristics of Protected Classifications under California or Federal Law Examples: Age (over 40), and sex (including gender). | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| D. Commercial Information Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| E. Internet or Other Electronic Network Activity Information Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement. | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| F. Geolocation Data Example: Approximate location derived from IP address. We do not collect precise location. | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| G. Sensory Information Examples: Audio, electronic, visual, or similar information, such as photographs, and call and video recordings. | N/A | N/A | N/A |
| H. Education Information. Examples: Information subject to the federal Family Educational Rights and Privacy Act such as student transcripts and grade point average. | • Vendors • Third Parties as Legally Required | N/A | N/A |
| I. Professional or employment-related information. Examples: Job application or resume information, past and current job history, and job performance information. | • Vendors • Third Parties as Legally Required | N/A | N/A |
| J. Inferences Drawn from Personal Information Examples: Consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | • ISPs • Analytics Providers • Vendors • Integrated Third Parties • Third Parties as Legally Required | • Advertising Providers • Social Networks | • Advertising Providers • Social Networks |
| K. Sensitive Personal Information Examples:Racial or ethnic origin and citizenship or immigration status. | • Vendors • Third Parties as Legally Required | N/A | N/A |
Purposes for the Collection, Use, Sale, and Sharing of Personal Information
We collect, use, sell, share, and disclose your Personal Information for the purposes of operating, managing, and maintaining our business, providing our products and services, and accomplishing our business purposes and objectives, including using Personal Information for:
- Providing Services: Providing our services.
- Communicating: Communicating with you, providing you with updates and other information relating to our services, providing information that you request, responding to comments and questions, and otherwise providing customer support.
- Connecting Third Party Services: Facilitating the connection of third-party services or applications, such as social networks.
- Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable, or otherwise of interest to you.
- Personalization: Personalizing your experience on our services such as presenting tailored content.
- Job Applications: Processing your job application.
- Compliance: For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
- Contracting Vendors: Contracting with service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
- Enabling Transactions: Otherwise enabling or effecting, directly or indirectly, a commercial transaction. We may also disclose Personal Information to a third party in the context of any reorganization, financing transaction, merger, sale, joint venture, partnership, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
- Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.
Sources of Personal Information
In the preceding twelve months since this notice was last updated, we have collected Personal Information from the following categories of sources:
- You/Your Devices: You or your devices, such as through our website, emails, social media, and any other online or offline interactions.
- Affiliates.
- Public: Publicly accessible sources, including LinkedIn, Facebook, X and Instagram.
Purposes for the Collection and Use of Sensitive Personal Information
We may use Sensitive Personal Information for purposes of hiring, performing services for our business, providing goods or services as requested by you, ensuring security and integrity, short term transient use such as displaying first party, non-personalized advertising, order processing and fulfillment, servicing accounts, providing customer service, verifying customer information, processing payments, providing financing, and activities relating to quality and safety control or product improvement.
Retention Period
We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:
- The length of time we provide services to you or have an ongoing relationship with you (for example, for as long as you have an account with us, or while we are processing your job application) and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise;
- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); and
- Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
Your Privacy Rights under the CCPA
If you are a California resident, you may exercise the following rights.
Right to Know and Access.
You may request information regarding the: (1) categories of Personal Information we collected about you; (2) business or commercial purposes for collecting, selling, or sharing Personal Information about you; (3) categories of sources from which we collected your Personal Information; (4) categories of Personal Information about you that we sold or “shared” for purposes of cross-context behavioral advertising and the categories of third parties to whom we sold or “shared” such Personal Information; (5) categories of Personal information about you that we otherwise disclosed, and the categories of third parties with whom we disclosed such Personal Information; and (6) specific pieces of Personal Information we have collected about you.
Right to Delete.
Subject to certain exceptions, you may request that we delete Personal Information about you that we have collected from you.
Right to Correct.
You may request that we correct inaccuracies in your Personal Information.
Verification.
Requests for access, deletion, or correction of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as Full Name, Phone Number, Email Address, Job Title, Company Name, Country, Product of Interest, Industry/Vertical for WideOrbit products/solutions, to verify your identity and protect against fraudulent requests. We cannot fulfill your request if we cannot verify your identity or authority to make the request.
How to Submit Access, Deletion and Correction Requests.
To exercise these rights under the CCPA, please visit https://www.wideorbit.com/privacy/request/ or call our toll-free number (800) 587-1705.
Right to Opt Out of Sale and/or Sharing.
Click here to opt out of any future sale of your Personal Information and/or any future “sharing” of your Personal Information for purposes of cross-context behavioral advertising (as defined by the CCPA).
We also process opt-out preference signals, such as the Global Privacy Control. These signals set your opt-out preferences only for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.
Right to Non-Discrimination.
You have the right not to be discriminated against for exercising your CCPA privacy rights.
Authorized Agent.
If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Your Privacy Rights under the CCPA.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Your Privacy Rights under the CCPA” or confirm that you provided the agent permission to submit the request.
Minors
We do not knowingly sell or “share” (for purposes of cross-context behavioral advertising as defined by the CCPA) the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age.
De-Identified Information
Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.
Contact Information
If you have any questions, comments, or concerns about this Notice or our processing activities, please email us at privacy@wideorbit.com.
WideOrbit California Resident Privacy Notice Last Reviewed and Updated: October 14, 2026
WideOrbit Digital Accessibility Statement
Our Policy & Commitment
WideOrbit Inc. and its affiliates (“WideOrbit,” “we,” or “us”) are dedicated to accessibility, diversity, and inclusion. We are also committed to complying with all laws, rules and regulations, including the Americans with Disabilities Act (ADA). As part of this imperative, we are making efforts to ensure that WideOrbit’s digital properties are accessible to all individuals, regardless of ability. In doing so, we have a goal of complying with applicable accessibility standards included in the W3C’s WCAG 2.1 AA guidelines.
Digital Accessibility Statement
We are working to ensure our website and online services are accessible for all and are committed to following the W3C Web Content Accessibility Guidelines. We are also firmly dedicated to complying with laws such as the Americans with Disabilities Act (ADA) and other applicable web accessibility laws.
To accomplish this, we have engaged Level Access to leverage their digital accessibility platform and experience to achieve and sustain conformance to accessibility standards. Their digital accessibility platform is used to evaluate our digital properties in accordance with best practices and is supported by a diverse team of accessibility professionals, including users with disabilities.
Through this commitment , WideOrbit continues to develop our digital accessibility program and capabilities so that we are designing, developing, and testing our websites and online services for conformance to accessibility standards.
Contact
We want to hear from you. If you would like further information about WideOrbit’s accessibility efforts, have other accessibility questions or feedback, or encounter accessibility barriers on our digital properties, please contact:
E-mail: accessibility@wideorbit.com
WideOrbit Digital Accessibility Statement Last Reviewed and Updated: December 15, 2023