August 16, 2017
Five steps to a data-driven culture
We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…
August 7, 2017
Measure and manage the right things with business intelligence tools
It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…
April 20, 2017
What broadcasters are thinking about ATSC 3.0
ATSC 3.0, or NEXTGEN TV, is the latest technology to impact broadcast TV. The newest broadcast standard promises TV stations exciting capabilities like multicasting and…
January 17, 2017
How WO Automation for Radio Helps One University Run Five Major Market Stations
WideOrbit radio automation unites college students and broadcast vets to make great radio The University of Florida College of Journalism and Communications operates one of…
March 11, 2015
Station Spotlight: WRAA-AM / WMXH-FM, Luray, Virginia
Bright Radio builds community in the Shenandoah Valley Buying WRAA-AM and WMXH-FM in Luray, Virginia, fulfilled an adolescent dream for Carrington Thompson. He started working…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…