December 4, 2019
Impression-Based Selling for Local TV: The Future is Now
Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …
May 8, 2019
Bill Collecting – One Size Doesn’t Fit All
We’ve all stressed over collecting on debts owed to us. Whether it’s a top client or a close friend who fails to pay on time, it’s…
April 4, 2019
PromoSuite and WideOrbit Announce Radio Automation Integration
PromoSuite and WideOrbit have announced a new integration that promises to improve the speed of on-air contesting and liners in the studio. The new PromoSuite…
January 22, 2019
Google Announces Successful Programmatic TV Buying
A TV Campaign For Google Home Mini Using Inventory from WO Programmaticwas More Effective and Faster to Buy Google just released its latest case study on…
January 16, 2019
Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads
This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Dan Callahan of Fox…
January 10, 2019
Viacom COO of Ad Sales John Halley Shares What’s Next for the OpenAP Initiative
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Viacom COO of Ad…