April 16, 2025
Is the ‘Consultative Sales’ Strategy Hurting the Sales Process?
Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present a session…
March 27, 2025
Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)
At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importance of converting…
January 27, 2025
WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025
As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…
November 5, 2024
What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool
Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that…
October 30, 2024
The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes
By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…
October 8, 2024
Efficiency Drives Converged Linear + Digital Revenue
The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…
October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…