January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…
January 6, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…
December 23, 2019
Media Trends 2019: The Year in Review
2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…
January 16, 2019
Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads
This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Dan Callahan of Fox…
January 10, 2019
Viacom COO of Ad Sales John Halley Shares What’s Next for the OpenAP Initiative
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Viacom COO of Ad…
January 3, 2019
WideOrbit’s Susie Hedrick: Addressing the Challenge of Cross-Media Campaigns
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Susie Hedrick has been…