October 27, 2020
Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds
The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…
August 25, 2020
The Ultimate Checklist for Replacing Your Digital Order Management System
Our free checklist will help you choose the right system Starting fresh with a new order management system (OMS) is a great opportunity to accelerate…
March 31, 2020
Monetizing Streaming Video: Alternatives to Complement (or Replace) YouTube Live’s Monetization Options
Part 2 of 2: In Part 1 of this series, we discussed monetizing live-streaming video through YouTube Live’s native monetization tools. But those tools are…
March 23, 2020
From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming
It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew…
February 5, 2020
Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale
Part 1 of 2: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total…
January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…