Our ROI tool will help you make the right choice!Products
WideOrbit’s suite of products gives advertisers unprecedented control and visibility into their advertising inventory across mediums and provides complete workflow for the management of advertising infrastructure.
Philosophy
We believe the traffic system to be the central nervous system of any broadcast operation. The more capable we can make the system, the more useful it will be.
The challenges broadcasters face today may be very different than those they will face a few years from now. Our software helps today, is adaptable for the future, on any scale, and anywhere in the world broadcasters will want to go.
WO Traffic
WideOrbit’s core product, WO Traffic, is the most technically advanced traffic system on the market and the backbone of the company’s suite of products. WO Traffic is a scalable, modern, Windows-based solution that provides complete workflow for the management of advertising infrastructure.
WO Traffic provides centralized management of traffic and reporting from one location to multi-station groups and tracks market history and conditions empowering our clients to make the most appropriate pricing decisions, maximize revenue and work more efficiently.
WO Traffic for Radio
Utilizing all the capabilities of WO Traffic, but built for radio, WO Traffic for Radio has become the fastest growing Radio traffic system in the US and Canada.
WO Sales:
WO CRM, WO Proposal, WO Yield
WideOrbit announces a suite of products designed specifically for Media Sales Professionals. The single suite of products provides all the functionality that meets sales needs. A single user-friendly solution eliminates the need for separate systems to learn and manage.
WO Sales is entirely web-based making them particularly portable and easy to access for Media Sales Professionals. They are tightly integrated with one another and WO Traffic for seamless business operations. There is a seamless exchange of data between Sales and Traffic on a real-time bi-directional basis. Sales can readily access, manage and update information from the Traffic system.
WO Promo
Optimizes placement of critical self-promotional inventory. WO Promo accurately and automatically places promos by Nielsen GRP. Promos can be scheduled with hiatus, timing, blacklist and expiration restrictions. WO Promo also tracks break positions, priority levels and targeted reach goals.
Click to downloadWideOrbit Professional Services
WideOrbit Professional Services can help your staff improve their use of WO Traffic – helping your station increase revenue and reduce expenses.
WideOrbit consultants have extensive broadcast experience, having worked in stations, cable networks and broadcast group business and data centers.